What does that mean? According to Victoria Berezhna from Business of Fashion “The demi-fine customer is looking to accessorise, whilst the fine-jewellery customer is looking to make a significant purchase.” Demi-fine jewelry is more than the stuff you might purchase at a mall store and defiantly a big step above costume jewelry.
Demi-fine jewelry is a relatively new term, that perfectly fits with Women of all ages who'd like something finer than mall store jewelry but not break the bank jewelry, jewelry that fits well into the life of a 2020 Woman.
“This type of jewellery allows the consumer to make something more personalized, layer up and make it into everyday jewellery” (Victoria Berezha). Astley Clarke summarizes it well: "demi-fine offers contemporary designs crafted from gold plated silver and semi-precious gemstones marketed at moderate prices. This offering seamlessly bridges the gap between high street jewellery and aspirational fine jewellery."
Which is why we offer 2 demi-fine collections (Naughton Braun and Naughton Braun Bespoke) nestled within Naughton Braun's home of re-imagined pearl pieces (All Our Pearls).
Our genuine freshwater pearl pieces allows you to hit that sweet spot between over-the-top fun and experimental costume jewelry in plastics or metals with glass gemstones and fine jewelry, comprised of 14Kt gold and precious gemstones, both in terms of style, material composition, and the big "P", price. You can explore our re-imagined options of pearls for lunch, dinner, your evening out and for all those especial occasions that are memorialized by mantle photos!
Our cultured pearls are typically much larger and of a higher grade than those seen in most jewelry stores because we have a unique relationship which allows us to design hand-crafted necklaces, bracelets, and earrings without any middle buyers, resulting in excellent craftsmanship for pearls that your Daughter and Grand-Daughter will enjoy! Colored pearls, keshi pearls, biawa pearls, rice pearls, coin pearls, and potato pearls are just a smattering of the types of pearls we feature, unusual and highly prized. We also offer Edison pearls, a freshwater equivalent to Tahitian pearls but at prices that won't set you back a BMW!
To quote Marisa Hordern from Missoma in a recent Forbes article: "This is literally a cottage industry (Hordern says jokingly). We would always go to the markets together and we found jewelry that was either too fine or really cheap looking. We wanted to make pieces that we wanted to wear. We wanted it to be wearable and affordable.”
Yep that's right, wearable and affordable, pieces we love to wear and so do our customers!
And remember I mentioned "Bespoke". Unlike any other pearl store, we offer a free design service for Brides or other Women who'd like something designed just for them. We "collaborate to create" the piece that says this necklace is my story, my expression, my style. We have had so many Brides come back to us after their wedding with their photos and it's such a great feeling for us to know that in a small way we helped make that day even more special. And we can help you too!
Finally, we are a Woman owned and operated company where customer satisfaction and pleasure are what we are known for. Lot's of stores offer demi-fine jewelry but not a single one offers the variety and types of pearls that we do. Doesn't a piece of demi-fine pearl jewelry seem like something that you might want? Drop us a line if you'd like to know more of if you just want to ask a question at HiPretty@naughtonbraun.com .
And if you'd like to actually "see" what our demi-fine pearls look like, tune in each month to our Livestream video broadcast, Pearls for Lunch, where we run a quick QVC-like show at 12:30pm one day/month. Use this link to sign-up to receive a personalized invite to our broadcasts:
Is something demi-fine in your future?
1.The Rise of Demi-Fine Jewellery. Fashionability, uniqueness and affordable price points are driving a new wave of ‘demi-fine’ jewellery brands.
by Victoria Berezhna, December 20, 2017 05:28, BOF
2.The Blog by Astley Clarke, What is Demi-fine Jewellry?
3. Missoma: Step Aside Fine Jewelry. It's Demi-Fine Jewelry's Time to Shine
Meggen Taylor, Forbes, Jan 16, 2019, 10:35am